JOB DESCRIPTION

Job Title: Account Executive, Spirits Company

Location: Makati, Metro Manila (Hybrid; at least 1 day in the office)

Reports To: On Trade Lead/Local Brand Ambassador

About the Role:

The Account Executive (On-Trade) plays a key role in expanding the presence and business of our spirits portfolio in the Philippines. This role supports the Local Brand Ambassador and On-Trade Lead in driving sales, securing partnerships, executing programs, and strengthening relationships within the on-trade sector. The ideal candidate is a highly motivated professional who enjoys going out to account, with a strong passion for the spirits industry, and a proven ability to develop and manage accounts effectively.

Key Responsibilities:

Account Management & Business Development

• Visit at least 40 on-trade accounts monthly, either independently, with the Local Brand Ambassador, or with the distributor. Within those 40 visits, at least 8 days must be with the distributor’s sales team.
• Establish and nurture relationships with key stakeholders in bars, restaurants, and other on-trade outlets.
• Drive new business by securing a minimum of 8 new listings or partnerships monthly (i.e. participation in brand programs, events, or activations)
• Reactivate at least 2 previously listed accounts per month.
• Oversee the end-to-end management of signed accounts, ensuring smooth execution and compliance with agreements.

Trade Engagement & Program Execution

• Work closely with the distributor’s sales team to drive product penetration and visibility in on-trade accounts.
• Support the Local Brand Ambassador in executing brand education sessions, activations, and trade engagement initiatives.
• Lead the end-to-end execution of select on-trade programs and promotions, ensuring proper planning, implementation, and tracking of results.
• Assist in developing promotional activities that enhance brand presence and sales performance, while continuously evaluating effectiveness for optimization.

Reporting & Analysis

• Monitor sales performance, account status, and market trends to identify growth opportunities.
• Provide regular reports on account visits, distributor engagements, and business development progress.
• Track and analyze the effectiveness of activations and marketing programs to optimize future initiatives.

Qualifications:

• Bachelor’s degree in Business, Marketing, Hospitality, or a related field.
• Minimum of 2-3 years of experience in sales, account management, or trade marketing within the spirits, beverage, or FMCG industry.
• Strong understanding of the on-trade sector, including bars, restaurants, and nightlife venues.
• Experience working with distributors and managing trade partnerships is a plus.
  Excellent communication and negotiation skills.
  Ability to work independently and collaboratively in a fast-paced environment.
• Passion for the spirits industry and willingness to engage in brand-building activities.
• Willingness to travel for trade visits and activations.